Sitecore XM Cloud Embedded Personalize

With Amit Kumar

Key Takeaways:

1. Real-Time Personalization – Deliver instant, session-based experiences without historical data dependencies.
2. Out-of-the-Box Agility – Leverage built-in audience segmentation, page variants, and 30-day analytics.
3. Strategic Flexibility – Start fast with Embedded, then scale to Sitecore CDP/Personalize for AI-driven omnichannel campaigns.
4. Developer-Friendly – Cloud-native architecture + modern frameworks (Next.js, React) for rapid deployment.
5. Data-Smart Decisions – Balance real-time insights (30-day data) with trend analysis (61-day aggregated metrics).
6. Right-Tool Strategy – Use Embedded for session-based needs; upgrade to CDP for long-term customer journeys.

Agenda:

• Intro to XM Cloud
• Embedded Personalization
• Features & Capabilities Deep Dive
• Technical How-To
• XM Cloud vs. XP Comparison
• Data Strategies: Session vs. Historical
• Implementation Roadmap
• Use Cases & Live Demo
• Analytics & Security Insights
• Q&A

Date: Friday 23rd May 2025

Time: 5:00 PM IST